Search engine optimization (
Search engine optimization in today’s online environment can be difficult and confusing. When starting out in this field some try and beat the search engines through black hat techniques. These can range from pages of content where the keyword density is over 50% to putting a bunch of keywords on a sites page and having those words blend into the background. This may have worked in the old days but today, there is no “fooling” search engines. Something very important to remember is that search engine optimization as a part of your internet marketing efforts is only as effective as the quality and usefulness of the content of your site.
It is important to realize that search engines are trying to provide their users with the most relevant sites for any particular query. Their reputation depends on relevancy and accuracy. Without these two components a particular search engine is obsolete.
So why worry so much about
Research has been done to show the click patterns of individuals after doing a search in a particular search engine. What was found is that the clicking patterns of multiple searchers on results displayed actually made a triangle in the upper left hand corner of the page. Another words, searchers where clicking on the number 1,2 and 3 results primarily. This research solidified the importance of
So what is something the average joe can do to help boost their
While one-way links from relevant sites are ideal, there are other linking possibilities. Reciprocal links or link trading are an effective way to establish links from related websites as well. This can be done by directly contacting a webmaster and simply asking to exchange links or through link exchange services. One of the best sites to handle these link exchanges is linkmetro.com. You can find relevant sites and exchange links with them all in one location instead of searching the web.
Something you will want to do is to begin to develop links as soon as you possibly can. Link popularity and gaining new links from outside websites to your website have proven to be a popular concept for people seeking to improve their search engine rankings. Many sites focus on exchanging, buying, and selling links, often on a massive scale. On the subject of popularity, acquiring links is vital to long-term search engine optimization and ranking. To the point, if enough quality sites link to you then your site becomes a quality site by association.
It is very important when undertaking a new project online that