It’s common to see people advertising the secrets to Search Engine Optimization (
The end goal of Search Engine Optimization is to have an existing website be present in the top of search engine results (example, Google.com) when someone searches for a key phrase related to that website or business. For example,
However, search engine companies use complex algorithms to determine which websites are most relevant for individual key phrases (such as ‘Flower Shop in Austin Texas’). These results can not be purchased or ‘influenced’ by any amount of cash. It is Google’s end goal to provide users with the best search results possible, and therefore, they use their own criteria, which is unknown to the public, to rank websites in the order they see fit. While it’s not possible to purchase top rankings, it is possible to influence the way Google sees your website, and therefore the rankings.
Google uses a variety of elements to decide what a website is about and how credible the information is. These are the main two factors that determine how Google displays your website:
What is the website about?
A website can be designed to be explicit on what it is about. Just like a textbook, a website can be designed so that the cover, title, chapter headings, and imagery all indicate the purpose of the information within the book. By making technical and content modifications to a website tailored to the image you want to portray, both in the back and front end, the next time Google visits your site it will reevaluate the purpose of the website. For Example, if you were to change the name of your flower shop website, from “The Rose Bouquet in Austin Texas” to “Rose Bouquet Flower Shop – Austin Texas”, Google will have a better indicator that your site is about a flower shop. The same goes for any content written on the site. Blogs, company descriptions, and outlined service pages all give Google a better idea of what to expect.
How credible is it?
This is the most challenging, complex and time consuming part of a good
Search engine rankings works like a popularity contest. The more websites that endorse you by adding a link, or a button, from their website to yours, the more ‘popular’ you are to search engines. Each link is counted as a ‘vote of confidence’. For example, if you owned a medical website that had a link coming from WebMD.com, that is considered a strong vote of confidence because WedMD is a reputable organization. It can be safe to say that websites with more votes, will usually be considered more trustworthy and ranked accordingly.
The majority of
Overall, the two most important parts of an
As you can see,