Organic SEO: Learn the Basics

The web 3.0 and semantic web has given web geeks a brand new search concept- organic SEO!

Organic SEO is a kind of site optimization strategy that offers natural results from search engines such as Google, Bing, Yahoo, Ask.com and etc. When an online user goes to any of them and types in a keyword or phrase, there are two types of results that will pop up namely organic SEO and sponsored listings.

Sponsored listings can be found at the bottom, top or right hand corner of the result pages. These can be business or company names that pay search engines to place their names on the front page for certain keyword or key phrases. Organic SEO on the other hand, focuses on promoting sites on the natural search engine results. It is a more cost effective approach to online marketing and is more manageable compared to sponsored listings.

Technical Loopholes versus Content

High quality content is king when it comes to search engine optimization. Search engines are constantly seeking for valuable information and data. They are not concerned about fancy flash applications not a virtual art piece.

The Value of Link Building

Links play a crucial role in organic SEO. The more links a certain website has from high quality, authority sites, the more valuable it becomes to the eyes of search engines. Search engines like Yahoo, Google and Bing trust the appreciation from other authority sites, especially for those who have already ranked high enough. Link building from other sites needs strategic planning for you to successfully execute it.

Keyword Density

Online consumers typically type in a key phrase when they are looking for products or services online. If you are not on the first page of search engine results, then it may be hard for users to find you. Select the best keywords and key phrases that is relevant to your website. Keywords should also be used efficiently and in the right places to attract web spiders. Keyword stuffing will only hurt your ranking so make sure you don’t overuse it.

Directory Listings

A good way for you to jump start an organic SEO company is to get listed in as many online directories as possible. Register your site with Yahoo, Open Directory, Business.Com, LookSmart and etc. Some of these directories may have fees but it is definitely worth it. Don’t forget to include the most important details in the listing such as company name, company description (with keywords in it), contact information, address and office hours.

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