Organic Search Engine Optimization, also called Natural SEO, is used for the purpose of increasing traffic through the search engines by using several techniques and other methods that may seem complex but do not use any fake methods to increase the ranking. It refers to the manual type of page optimization vs. automatic submittal and page alteration. It is called Natural SEO as it is the purest form of optimization, in which there are no unauthorized means used to increase traffic. It gives a long lasting impact.
For optimizing the site, with a goal to achieve higher rankings in the search engines few changes needs to be made on the site so that it becomes more search engine friendly .Other factors that may add to increased ranking is checking the incoming links & see if they are important for the site or not.
Some benefits of Organic Searching are:
o Increase in targeted traffic: Organic SEO aims at improving Search Engine Results Pages (SERP) of a website for certain focused & relevant keywords. With the increase of rank of the website on Google, the traffic of users searching for those particular keywords becomes more.
o Long term results: Organic SEO leaves long term impact. The results persist, even if the SEO activities are stopped. It is in contrast to the web promotion techniques like PPC, which lasts till the budget is over.
o Accessibility and usability: Natural SEO makes the website more accessible and usable for users.
o Brand Building: By organic or natural way of SEO, any company can aim for top rankings in Google & other search engines.
o High ROI: Organic SEO gives higher Returns on Investment than PPC.
o Increase in sales & demand of website: Organic SEO gives tremendous increase in rankings and traffic to a website, which results in more sales and increases the number of users on the website.
It is a common practice that half of the users abandon their internet search by looking at first few SERPs. Organic SEO is the best way to attain top rankings on search engine platforms. PPCs can give the rankings abrupt jumps but can not with hold the affect for a longer period of time. There is every day something new in the field of organic SEO. You need to be constantly updated about these new events, to ensure the right track. Hiring professionals is useful in Organic SEO of the website.