Pay Per Click Domination is new video-based training course on pay per click advertising using Google AdWords that is specifically targeted to MLMers and Network Marketers. The course was created by Jim Yaghi and is being offered by Magnetic Sponsoring. In this article I will provide some background on Jim Yaghi, provide some details about the content of the course, and provide my recommendations.
Who Is Jim Yaghi?
Jim Yaghi is a protégé of Mike Dillard of Magnetic Sponsoring fame.
Jim started out knowing nothing about pay per click advertising and through trial and error, constant testing and diligent research, he succeeded in a short period of time, through his pay per click campaigns, in becoming Mike Dillard’s #1 affiliate for Magnetic Sponsoring. That is pretty amazing and he now handles all the pay per click advertising campaigns for Mike Dillard and Magnetic Sponsoring.
What Is Included In The Course
The course consists of 14 online videos of roughly 6 hours + of content, 3 charts for brainstorming and developing your ad campaigns, and 2 recorded webinars of Questions and Answers. Jim takes you step by step through the whole process of developing your ad campaign and fine-tuning it. And as I mentioned earlier, this training is specific to MLMers and Network Marketers which has never been covered by any other course that I am aware of.
The Video Series
I. Preparing To Advertise
Video 1: Introduction: The Sales Funnel. Jim explains the various parts of an effective internet selling system which includes a lead generation page, a sales letter, an auto responder, and a funded proposal product.
Video 2: The Perfect Prospect. Jim provides you with a series of questions to ask yourself regarding the perfect prospect for your business and to help you figure out who your target market is. He then explains the marketing relationship you will develop with this prospect and how. This section is critical for creating a targeted Google ad campaign.
Video 3: Domain Names: Getting Your Internet Street Address. Jim provides some great tips on choosing the best domain name for your internet network marketing business and provides step-by-step video instructions on actually registering your first domain name.
Video 4: Landing Pages: How to Create a Welcome Mat that Turns Visitors into Friends. Jim explains what a landing page is, the purpose behind a landing page, and the key parts of a landing page. Jim then helps you put together your own landing page.
II. AdWords Concepts
Video 5: Introduction to Pay Per Click Marketing. Jim provides a primer on the basics of pay per click advertising.
Video 6: Getting a Hang of the Basics: How to Setup Your Google Account for the First Time. Jim shows you, through step-by-step video how to setup your Google account and he then walks you through setting up your first ad and campaign.
Video 7: The AdWords Command Center: A Guided Tour of the AdWords Interface. Jim walks you through the AdWords interface and helps you refine your ads.
Video 8: Targeting Prospects to Capture: How to Match Keywords to Search Strings. Jim shows you how to target your prospects with various techniques including using different keyword and keyword phrase matching options provided by Google.
Video 9: The 3 Minute Work Day: How to Use Split-Testing to Slash Click Cost and Boost Returns. In this video, Jim shows you how to make your ads more effective and reduce your cost of conversion. Jim shows you how to do split-testing. He also outlines a 3-minute routine for you to do every day to tweak your Google ad campaigns to increase ad effectiveness and reduce ad costs. This 3-minute routine is invaluable to improving your ad response and lowering your costs.
Video 10: Finding the Hot Buttons: How to Write Effective Sponsored Ads. As the title says, Jim shows you how to write an effective Google ad.
III. Increasing Exposure with Keywords
Video 11: Keyword Reconnaissance: How to Uncover the ‘Money’ Keyword Terms. This video really gets into the keywords that are relevant to the network marketer, the ‘money’ keywords and provides a strategy to apply it to your own business.
Video 12: Keyword Reconnaissance 2: Tools for Keyword Research. In this final video, Jim goes into more detail regarding keywords for network marketers. He also shows you some keyword research tools that you can use to fine tune your Google ad keywords.
- The Pain Mind Map. This chart diagrams the different pain points experienced by the unsuccessful network marketers which will lead him or her to do research on the internet to find a solution. This is a key to effectively targeting your prospects.
- Stage 3: Queries Specific To Opportunity. These are the searches that someone further along in their network marketing or business opportunity research would make and would include the particular company name.
- 2 Question and Answer Webinars. These are webinars that Jim and Mike Dillard put together after the course was released in beta and responded to questions from the field.
Bottom-line, PPC Domination is a great course that I would highly recommend to other Network Marketers or MLMers. If your article marketing, attraction marketing, social media marketing, Web 2.0 strategies are taking too long to get traffic to your offers, look to pay per click advertising.
Mike Dillard built his primary network marketing business almost entirely by leads generated with pay per click ads.
Mike said recently, ‘If I had to start all over again and only choose one method of advertising to build my business with, what would it be? My answer has always been the same. I have always relied on one method of advertising to build the downline of my organizations and that is pay per click. There is nothing better in the entire world for generating leads than pay per click.’ And he is recommending we do the same.
Ann Sieg of the Renegade Network Marketer also mentions that what catapaulted her network marketing business into the stratosphere initially was pay per click advertising. I would suggest you walk in the footsteps of the leaders that have blazed a trail for us in the internet network marketing field.