It involves art of developing web content in a particular way that will enable the site to appear on the first page of the Search Optimization such as Google, Yahoo, Live/MSN etc.
Important factors of
The following are the important factors of
• The Search Engine Spider should access your content and should be able to efficiently make out what the web site is about. This requires Search results compatible infrastructure.
• The text and back end code on a web page should be in a particular way that the SEO favor.
• There should be smooth navigation with adequate links.
All the above three factors, when employed in the right proportion, will get your page to the first page of the
The role of a designer
The role of a designer starts here. The designer has to discover the best way to lay out a website and still should be able to keep the code to a bare minimum. The shorter the code, the better your chances are of getting good rankings. If you create menus using Java script there is a chance of being overlooked by the its engines as they can’t get through Java script. So the designer should find a better alternative for those menus, giving the site the same features and design but keeping them open to the spiders. Flash based sites might also go unnoticed by the search engine spiders. This too can be solved with some effort on the scripting side and the usage of tags.
It can be concluded that grasping what the search engine spiders recognize is absolutely important to your web site’s success. And,